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Posts tagged “Ankle straps

The Factory Presents April Howard

Have you ever seen the bolts of fabric that are used to make the clothes that you love? Or gotten a chance to look through the black & white sketches that become your favorite pieces? Or sorted through the jars  of buttons that will be sewn onto your favorite coat? A dear friend has given me the unique opportunity to witness this initial stage of the clothes making process as he works with the talented Jennifer Evans of the The Evans Group.

But, what do you do when the clothes are made? You celebrate of course! And to celebrate The Factory and CODE Salon hosted a cocktail party to show off their new collection in collaboration with April Howard.

Debuting in 2010 during New York Fashion Week at the Lincoln Center, April Howard earned praise from national press including WWD, Seventeen, and The Bristol Observer.

“My organic shapes and details are representative of discarded items, melting plastic, and rubber found around us in these urban wastelands we find ourselves in,” Howard says of her aesthetic.

So what’s a girl who loves fashion to do when she receives an invitation like this one? She gets all dressed up, finds a taxi, and drags her extremely accommodating  boyfriend to SOMA for some eye candy.

Oh, and she takes LOTS of pictures.

{I mean… Gorgeous clothes, a chic salon, beautiful models and vino? I’m there!}

The clothes from April Howard’s collection of original pieces under The Factory label were phenomenal {seen above in sketches & photographs} and the young ladies modeling them were stunning. The Factory is on the ground floor and filled to the brim with sewing machines, dressmaking mannequins, and rack upon rack of clothing. While the second floor of the building is occupied by CODE Salon, a cool SOMA loft space that last night was filled with models, make up artists, hairdressers, photographers, patrons, and one hardworking DJ.

Overall it was quite an evening. As a fashion lover I can say that I was not disappointed by my first chance to get up close and personal with the photographing of a collection. A big thank you to The Factory and CODE Salon for including me last night!

{You can see my initial post about The Factory here if you’d like any additional background}


The Factory

No, I’m not talking about Edie Sedgewick and Andy Warhol.

This Factory that I’m talking about is a retail and design space located in the SOMA district of San Francisco {Here’s a brief summary from the website}

The Factory is an unrestricted retail space in San Francisco, featuring collaborations with The Evans Group’s clientele of independent designers, made to keep its seamstresses working year-round. The Factory label is sold in the retail space and throughout the wholesale accounts.

The Factory is recognized locally and nationally, for preserving domestic work, and providing an exception work environment, The Evans Group Inc. is acclaimed for restoring the humanity and quality behind manufacturing clothes, while promoting design and craftsmanship.

In plain words, in addition to selling clothing under an eponymous label, The Factory offers clothing produced by up-and-coming and local designers, tailoring and design services, all the while employing local seamstresses (rather than outsourcing cheap foreign labor).

{Beautiful clothing. Amazing, rustic SOMA space. Talented and enthusiastic employees. Ethical practices.}

{Totally sold!}

{And speaking of sold… Meet the new love of my life! One of a kind and tailored just for me. Sigh. When will it get cold again?}

If you’re a Bay Area resident or visiting San Francisco I highly recommend stopping by The Factory and taking a look at these beautiful clothes. They’re located at 370 4th street (between Harrison and Folsom) behind Pete’s Coffee and across the street from Whole Foods!