An ongoing love affaire with all things fashionable, tasty and fun

Posts tagged “Sasha Maks Vintage Jewelry

Holiday Discoveries

I love the holidays – don’t get me wrong – but usually by mid-December I run out of steam & all I can do is day-dream about sleeping in, weekends without holiday parties & social obligations, or just taking a vacation from my non-stop life in general. And this year has been no different – However I found that I did a much better job of staying on top of my responsibilities this year so here are some photos of the fun things that kept me in the holiday spirit throughout November & December!

Lookbook

{I may not have made it out for the Christmas tree lighting – But I’ve made it to Union Square to take pictures in front of the giant tree not once, but twice this year. A+!}

Brands

{Shopping – online & in-stores – has been a major part of my life the last month or so. From Christmas presents to host & hostess gifts to completely unnecessary additions to my wardrobe.}

Collage

{Related to the shopping issues is the “attending events held IN shops” part of the last few months – From swoon worthy vintage jewelry trunk shows to Marrakech-inspired clothing lines that’ll make you yearn for Spring.}

Collage

{I was especially excited to attend the Harputs presents Camille K trunk show because it gave me a great opportunity to check out smaller, local clothing & jewelry shops.}

Collage

{An amazing visit to the Mountain View atelier for the fabulous vintage jewelry shop Camille K – Stay tuned for another solo post on this amazing trip!}

I’m looking forward to seeing what January has to hold for me though and I’m also looking forward to sharing the fun details with all of you as well!


MCLV Style: Lady of the Night

If you’re a MCLV regular you’ve probably noticed that most of the personal fashion featured on my site is either work-related or geared toward daytime styling – I’m not much of a late night girl these days. My weeks are filled to the brim with stress, deadlines, To Do Lists, and social obligations, so when the weekends roll around I’m much more interested in sleeping in, running errands, and relaxing than I am in partying the night away. Clubbing, dancing, and all-night bar hopping are things of the past it would seem.

But every once in a while there’s a social obligation or outing that requires dressing up and getting off my laptop for a night of fun and frivolity – And I definitely enjoy those evenings!

{You can shop similar pieces by clicking these hyperlinks: Printed TrousersZara, Narciso Rodriguez Sequined Top – Kohl’s, Blazer – Aqua via Bloomingdale’s,  ClutchExpress, Ankle Strap HeelsFendiSkull & Spike Bracelets – Asos.com, Chainlink Bracelet – JewelMint, Star Ring – BCBG, Swarovski Crystal Ring – Gift & Elephant Pendant – Sasha Maks Vintage from her recent Holiday Trunk Show}

{You can view this outfit on both Lookbook.nu and Pose}

{Check out outtakes from this shoot here – Just log into Facebook to view}

That being said, on occasion I relish the opportunity to enjoy a night out on the town – Whether it’s a date night, a girls night out, or just dinner and drinks in the neighborhood – Sometimes it’s fun to get all dressed up and enjoy some cocktails & laughs.

When I get dressed for a night out I like to pair something fun – And maybe new – With my favorite tried and true pieces. This blazer is one of my all time favorites {Aque via Bloomingdale’s} and I’ve come to love this tank for its layering capabilities.

I’m a skirt & dress girl through-and-through but I’m absolutely mad about all of the great pants for Fall and Winter this season. Prints, brocades, plaids, lace & stripes… Are you stocking up on pants this season as well?


MCLV Style: Tiger Tiger Burning Bright

Okay fine, this top is actually adorned with leopard heads not tigers, but once I got that William Blake poem in my head I was determined to use the line as a post title. My deepest apologies for the  fuzzy animal inaccuracy. 🙂

{You can shop similar pieces by clicking these hyperlinks: Leopard Head TopAsos.comSlim Corduroy Pants – Paige Denim via Bloomingdale’s, Tan Peep-Toe Sandals – Madden-Girl via Nordstrom,  Zippered SatchelOASAPLarge Le Pliage Bag – Longchamp via Saks Fifth Avenue, Retro Gold Watch – Vintage, Geometric Gold Bracelet – BCBG Max Azria, Swarovski Crystal Ring – Gift, Spiked Necklace – H&M & SunglassesOscar de la Renta}

{You can view this outfit on both Lookbook.nu and Pose}

{Check out outtakes from this shoot here – Just log into Facebook to view}

I put this look together for last Saturday’s walk down to SOMA for a photo shoot for an upcoming holiday collaboration with Sasha Maks Vintage and Mystery Mister, and that Longchamp bag I’m carrying was completely filled with shoes, handbags, and other accessories for the shoot. Stay tuned for pictures!

Are you a fan of of the animal print & animal head pieces that are all over the streets and in magazines for the Fall 2012/Winter 2013 seasons?


Voyage To Marrakech

A big Thank You to The Factory and The Evans Group for the unbelievable trip to Marrakech last week – Who knew that in the streets of SOMA you could escape to the market stalls of exotic Morocco?

Voyage To Marrakech is an evening inspired by Yves Saint Laurent’s glamorous 1970’s lifestyle in Moroco to showcase their Spring 2013 Collection. An illuminated nighttime Marrakech marketplace, with cocktails, food, and music, and live photoshoot presentation, featuring live vignettes inspired by iconic YSL iconic photographs.

Stylish San Franciscans flocked to our own personal Marrakech last week to celebrate The Factory’s new collection inspired by the love affaire that YSL had with Marrakech.

{The looks that evening ran the gamut from ultra modern to vintage inspired to came-straight-from-the-office}

{Cocktails, mannequins sporting Yves Saint Laurent-inspired frocks, friends reuniting, fortune tellers…}

{And the models showed off a phenomenal Spring 2013 collection filled with sleek, shimmering fabrics, vintage patterns & prints, luxurious metallics, faux fur, relaxed silhouettes, and fun accessories}

{I wore a long-sleeved, high-neck vintage shift dress, Zara ankle strap heels, and a fabulous gold necklace from Sasha Maks Vintage}

{Check out more photographs from this event here – Just log into Facebook to view}

This was the fifth event that I’ve had the honor of attending at The Factory, check out my posts on the previous events below:


Sasha Maks Vintage – Holiday Trunk Show

Last week I was honored to attend the Sasha Maks Vintage Holiday Trunk Show at the oh-so-stylish Michael Page Style Lab. The night included a gorgeous, tres chic location, stylish men & women, and more amazing vintage jewelry than you could believe.

But since a picture is worth a thousand words, I’ll let the photos speak for themselves…

{The fabulous all-white interior with mirrored walls & dramatic silver light fixtures – Michael Page Style Lab}

{Stylish women in full shopping mode ALL night long}

{Tables & tables of phenomenal vintage jewelry to browse through and try on}

{I wore a pearl-trimmed vintage shift & carried a chainlink quilted handbag, and spent close to two hours that night trying pieces of killer jewelry on}

{Ultimately narrowed it down to these two pieces – And then ended up with the oversized elephant pendant on the right – J’ADORE!}

{Check out more photographs from this event here – Just log into Facebook to view}

If you live or work near the Bay Area and are interested in checking out some amazing vintage jewelry I highly recommend checking out Sasha Maks Vintage – You can even email her and set up a private shopping session! 🙂


MCLV Style: Factory Girl

This outfit is an oldie, but a goodie!

Things have been so hectic and non-stop since the beginning of September that I never got a chance to share with you the outfit that I put together for the pre-Fashion Week Fashion Mixer at The Factory in lovely SOMA.

{You can shop similar pieces by clicking these hyperlinks: Floral Blazer – Pim + Larkin from Piperlime, Pleated Black Mini – Zara (one of my favorite pieces in my wardrobe, true story), Ankle Booties – Rebecca Minkoff from Shopbop.comFloral Top – Anthropologie, and Jewelry – All from Sasha Maks Vintage

 {You can view this outfit on both Lookbook.nu and Pose}

{Check out more outtakes from this shoot here – just log into Facebook to view}

Despite the fact that I put this outfit together over a month ago it actually looks pretty Fall-ready with the black accents and these too cute Rebecca Minkoff booties. I love wearing skirts and dresses during the Fall with layers on top and cute tights on the bottom. I’ve got a pair of black & grey skull-print tights that are in my closet begging to be worn!

Do you like printed or colorful blazers? Are you strictly a pants person once the weather turns colder or do you like to wear skirts & dresses in the Fall?


MCLV Style: Symphony Gala

I had the honor of attending the San Francisco Symphony Gala last week – A fun event that includes some GREAT people watching, an amazing Symphony performance, and dinner, drinks & dancing.

 

 

{You can shop similar pieces by clicking these hyperlinks: Tiered Black Gown – BCBG Maz Azria, Beaded Clutch – Vintage, Ankle Strap Heels – Fendi, and Turquoise Necklace & Rhinestone Earrings from Sasha Maks Vintage}

{You can HYPE this look on Lookbook.nu}

Check out more outtakes from this shoot here – just log into Facebook to view

It was a truly great night – I met fun & interesting people, danced my little booty off, and enjoyed some tasty vino. But the best part was, without a doubt, watching all the ladies mingling in their lovely gowns. Sequins, feathers, brights, white, retro, fun prints, florals, basic black… My friend and I were so busy looking around that we barely had time to talk!

A special thank you to Sasha of Sasha Maks Vintage for loaning me the gorgeous jewelry that I wore and to Magdalena of the Joseph Cozza Salon for the fantastic hair and makeup. You really need to love your stylist if you’re going to be sitting in the chair chatting for two hours. 🙂

Can’t wait to go again next year!

If you were going to dress up like Cinderella and go to the ball, what type of dress would you look for? Something bold and daring or more elegant and understated?


Factory Fashion Mixer

Before heading to New York at the beginning of September I was lucky enough to start fashion month out right with a trip to The Factory for a Fashion Mixer with the lovely Sasha of Sasha Maks Vintage.

I was beyond thrilled to wear some more amazing vintage jewelry courtesy of Sasha Maks Vintage – Oversized pearls,  thick gem encrusted golden strands, and animal head bangles {see other phenomenal pieces from this shop in the collaboration series Styling 101}.

{Check out the MCLV Style: Factory Girl post for more on this look!}

The evening was fun and festive with a DJ, open bar, photographers, and a group of people ready to enjoy themselves and learn a little something about The Evans Group’s Collection Developement Packages.

My favorite part was, per usual, the oh-so-cool atmosphere of The Factory – I love the exposed brick and being surrounded by racks and racks of gorgeous clothes while I’m socializing.

Such a great start to Fashion Month!


What I’m loving right now…

I definitely go through phases when it comes to the inanimate objects in my daily life – Everything from the beauty products I use to the accessories I wear to the reading materials stacked on my nightstand. Whether you call it a rut or finely tuning your routine, I’m sure you know precisely what I mean.

So here are some of my current (new and past) loves…

{The love of my life, my new Givenchy bag – See Skulls & Givenchy for photos from the first MCLV Style post featuring this bag!}

{My newest mascara acquisition – I’ve mentioned my love of Benefit’s BADGal and Chanel’s Inimitable mascara in the past, but I also like to rotate in a drugstore brand now and again, and I’ve been thrilled with the results of Maybelline’s One by One Volume Express}

{As far as I’m concerned you can’t have enough fun, statement jewelry: Spiked Bracelet – Asos.com & Purple Beaded Necklace – Zara}

{In my opinion the only positive thing about the end of Summer are September issues!}

{SWOON! I’ve been a fan of Moroccan Argan Oil for a while so when I saw this L’Oreal Precious Oil Treatment I jumped at the chance to try it – Not only does it smell like a dream, it’s visibly nourishing}

{It’s official – I’m in love! Skull adorned Steve Madden smoking slippers}

{Fashion Books & Vintage Jewelry. Left: The Little Black Book of Style by Nina Garcia & vintage pearl collar. Right: Parisian Chic – A Style Guide by Ines de la Fressange & vintage Vendome tassel necklace}

What are you loving lately? What can’t you get enough of? Have you gotten any fun new pieces or exciting accessories to update your wardrobe or prepare for Fall/Winter 2012/2013?


Jewelry Essentials – Pieces Every Woman Should Own

In my Real Girls Need Real Closets and Real Girls Need Real Closets – Accessories Edition I discussed the pieces that are worth putting money into in order to build a complete wardrobe. Today I’d like to focus on what jewelry should make it into your collection in this guest post for Sasha Maks Vintage.

Over the years you’ll invest in new accessories, update your collection, and pick up great pieces on your travels, of both the new and vintage variety. Truth be told, putting together the perfect jewelry collection isn’t something that happens overnight, it’s a long process and while your personal style may evolve over time, the basics of what you should acquire will remain relatively static. With that in mind, here are some tips and suggestions to keep in mind while you’re shopping!

Statement Necklace:

Having a dramatic and eye-catching piece at your neck is a Must. Something that’s versatile and can work as the central focus for your look at a number of events – From casual to dressy to office appropriate.

{Monet Enamel Fan Necklace 1970s – $225}

{Inspiration Board on ASOS Fashion FinderNonoo – Letticia Floral Shorts, Jaeger Sleeveless Silk Blouse, Suuna Black Arabella Ladies Sunglasses & COGGLES EXCLUSIVE Lorelei Black & Blue Shoes}

Summer CasualInspiration for this look: Olivia Palermo’s fabulous floral shorts look from Verona, Italy photographed in July of 2012. A statement necklace can be the focal point of a basic or monochromatic look, or just another fabulous piece in a fun, vibrant outfit like this one.

Cuff Bracelet:

A cuff or wide bracelet allows you to throw on a single piece of jewelry and call it a day. This acts as an understated but dramatic piece that can complete a look without a lot of effort.

{Silver-tone Wide Ridged Cuff 1970s – $135}

 

{Inspiration Board on ASOS Fashion FinderFluoro Stripe Double Breasted Knit Coat by M Missoni, Black Peep Toe Booties, Diva clutch plain black leather from Boticca, Suuna Black Arabella Ladies Sunglasses, Mixed Chain Collar Necklace & ‘Betty’ thin leather dress}

Punk Princess – Inspiration for this look: Punk and edgy are two ways to go with a thick silver bracelet, so take inspiration from Brooklyn Blonde and try something new & exciting by pairing unexpected pieces. Unique styling, like these peep-toe booties and the sleeveless trench, make a look fresh and unique and 100% you.

Evening Earrings:

Whether you’re wearing a simple suit and attending a work function or a fun Little Black Dress for a cocktail party, you need a pair of killer earrings to punctuate your look.

{Trifari Beaded Ball Drop Earrings 1960s – $165}

 

{Inspiration Board on ASOS Fashion FinderLeiby Wide Leg Jumpsuit With Belt, Fatale Natural Shoes, ASOS HARLOT Stiletto Leather Sandals, Lipsy Playsuit With Scallop Edge Hem & Blue, Jade, Noir & Sand Jersey & Silk Jumpsuit}

Retro Luxe – Inspiration for this look: The beautiful & fashionable Liz Cherkasova from Late Afternoon’s fun Summertime look. Depending on the size, style, and color, dangling earrings can easily go from day to-night, the key is to pick the right outfit to complement them.

Cocktail Ring:

A one-of-a-kind cocktail ring is an absolute must have. You need a piece that is fun and flashy, that makes you feel glamorous and acts as a great conversation starter.

{Rhinestone Cocktail-Party Ring 1960s – $95}

{Inspiration Board on ASOS Fashion FinderEmerald Sarong Knot Cocktail Dress by Halston Heritage & ASOS HYLA Strappy Heeled Sandals}

Cocktail FabulousInspiration for this look: Katie Holmes’s September 2012 cover for C Magazine, photographed by Matt Jones. A fun ring is very versatile, it’ll work equally well for girls night out, after work drinks, or a cocktail party.

Personality Piece(s):

Whatever your style, whatever your taste, you should have a stand out piece of jewelry in your collection that is 100% YOU. It doesn’t matter what it is, it could be s a fabulous pair of drop earrings, or a handful of stunning bracelets for stacking, or a simple pearl necklace that you inherited from your mother.

{Left: Christian Dior Faux Coral Demi-Parure 1970s – $1250, Top Right: Snake Bangle 1970s – $135 & Bottom Right: Faux Jade Cocktail Ring 1960s – $135}

Me? I’m obsessed with classic gold vintage pieces and animal jewelry like the pieces above. They suit my classic style and act as great finishing touches for my outfits.

{Inspiration Board on ASOS Fashion Finder – Left Outfit: Cream Asymmetrical Tie Blouse by DKNY, Black Leather Exposed Zip Skirt by McQ Alexander McQueen & Reiss Lotta BUCKLE SHOE BOOTS, and Right Outfit: White Poppy Blouse by Vivienne Westwood Anglomania, Black Full Flippy Skirt by Halston Heritage & Red Bow Front Patent Pointed Court by Moschino Cheap & Chic}

Black & White StunnerInspiration for the look: Donna Karan Fall 2012 Ready-to-Wear & Temperley London Pre-Fall 2012. Perfect for a work party or a formal evening, the cut, silhouette, and lengths can be adjusted to suit the appropriateness of a given outing.

All jewelry from Sasha Maks Vintage – Original post on the Sasha Maks Vintage Blog


Celebratory Weekend

This past weekend was a once in a life time celebration for my family – My baby brother, who happens to be the only male cousin, celebrated his recent engagement. He and his adorable fiance drove (drove!!!) up from Albuquerque for a week in California which ended with three days of non-stop celebrating in San Francisco.

The festivities began Friday night with our longtime tradition, dinner at our favorite North Beach spot, Don Pistos. The chips & salsa are amazing and we always gorge ourselves on them long before the food ever arrives, the tacos and seafood specials never disappoint, and their sangria is top-notch. Which is very important in a restaurant.

Ceviche tacos, carne asada, fried calamari, fish tacos, wine & sangria, and unpictured (eaten too quickly…) veggie tacos for me.

Why do boys never tire of trying to scare you?

After leaving dinner, totally stuffed as always, we walked past Washington Square Park and headed to another fun North Beach spot, the always lively brewery Rogue which has great outdoor tables and a huge beer list.

How cute is my future sister? 🙂

I’m always exhausted on Friday nights, the week always seems to come crashing down on me riiight around 7pm, so I made my life easier and just threw on a little black dress and some killer gold jewelry for our Friday night out.

V-Neck Dress – Mink (from the North Beach boutique Annabella’s), Heeled Sandals – Ralph Lauren, Lariat Necklace – Vendome (from the Sasha Maks Vintage Jewelry Trunk Show), Bracelets – JewelMint & Vintage, and Ring – BCBG {Click on the hyperlinks above to visit sites where you can find similar pieces}

For the main event on Saturday the rest of our family joined us for brunch and bottomless mimosas at a little hole in the wall bar/restaurant in North Beach called Tiernan’s Irish Pub.

And yes, I ate sweet potato fries for brunch. Completely worth it.

Comparing bling with fabulous friends – An important part of any good outing

Most of our extended family departed after brunch wrapped up, so those of us who remained walked over to the beach at Ghirardelli Square for some celebratory bubbly and a toast with a killer view.

Fashion highlight? Realizing Sean had been wearing my little pink running socks from Victoria’s Secret with his new Banana Republic dress shoes all day…

And what did I wear for this fabulous event you ask?

Zara Zara Zara

Striped Blouse – Zara,  Royal Blue Shorts – Zara, Shoes – MaddenGirl, and Zebra Print AviatorsPiperlime {You can shop similar pieces on ASOS Style Finder or click on the hyperlinks above to visit websites where you can find similar pieces}

In conclusion, it was an amazing, sentimental, crazy fun weekend, and now I feel like I need to sleep for a week to recover. 🙂

How was your weekend?


Summary Saturday

I’m going to take a page out of the fabulous Fashion On Top‘s book blog and make today’s post a summary of what’s happened over the last week on the blog and the other various social media outlets that I post on.

New Blog Posts:

Are you subscribed to the blog and receiving an email when a new post is published? If not, click the SUBSCRIBE ME button on the right hand side of the screen.

Instagram:

Food – While I don’t photograph all of my food or even all of the new recipes that I try, sometimes a meal is just too tasty or too fun to pass up a photo-op. Here are a couple shots that passed the test this week.

SERIOUS munching over here! #Shakti #indianfood #vegan #glutenfree

Snacking. #rawrevolution #synergy #healthysnacks

#cantstopeating #vegan #glutenfree

Fashion – When I can remember I’ll snap a picture of my accessories, handbag, or even my outfit for the day. Most of my Instagram updates are my jewelry though, since its the easiest to capture solo.

Wearing a new dress always makes my day! #sanfrancisco @Zara

Hello lover! @ninewest #fashion #sanfrancisco

Time to switch wallets! @CHANEL @Longchamp_US @HenriBendel #Fendi #Goyard @veneta_bottega

Misc – What I’m best at capturing are all of the random things that happen throughout the day. The frustrations that everyone can relate to as well as the little “I love my life” moments. From outing in San Francisco & weekends away to shopping adventures & meals out on the town to my crazy cats & amazing friends, family, and boyfriend.

“@project_zen SO glad that I moved a block from this spa!!! #massage #spoilingmyself

I ❤ crazy busy days & To Do lists! #stayorganized #busyday #ilovemylife

Sooo helpful!

You can follow me on instagram @moicontrelavie.

Twitter:
 
Here are some of the quotes, articles, pictures, and other fun things that I shared during the past week via Twitter
 
 
You can follow me on Twitter @moicontrelavie.
 
Pinterest:
 
I have 10 boards on Pinterest, each with a different title and theme, here are a few of the pins that made the cut this week.
 
* New Pinterest board created 6/12/2012 – MCLV Style
 
Models Being Models:
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Reading Materials:
 
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Inspiration!!!
 
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La Mode:
 
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Belle Maison:
Pinned Image
 
Yummy:
 
Pinned Image
Moi:
 
Pinned Image
 
J’Adore:
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I Use Therefore I Am:
 
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You can follow my Pinterest boards here.
 
FacebookYou can LIKE my Facebook page here.

Lookbook You can see my Lookbook looks here, you can FAN me to get an email update when I post a new look, or you can HYPE my looks if you like them!

I really like the idea of this kind of post since I know a number of my blog readers don’t use Twitter, Facebook, Instagram, or Pinterest regularly, so this gives them a chance to take a look at those outlets. What do you think? Do you like having a weekly summary? Should this be a recurring series?

Sasha Maks Vintage Jewelry Trunk Show

You had me at vintage jewelry…

Amirite?

I’ve mentioned The Factory in the past, I attended an opening last spring where I purchased one of my all time favorite coats, and I also joined them to celebrated the April Howard Capsule Collection this past December.

The setting is great – an airy, brick-walled loft space in SOMA, and this past Thursday it was once again crammed to the rafters with beautiful clothes. And swoon worthy jewelry.

{Oh, there were people there too. I think. I was busy.}

A special trunk show featuring Sasha Maks Vintage jewelry and all designs featured June 24th in Dior: A Life in Pictures. Shop the unique vintage costume jewelry collection that includes the best of 20th century designs by Dior, Chanel, Schiaparelli, Lanvin and a myriad of unsigned statement pieces.

Unfortunately I had been unable to attend the June 24th Christian Dior exhibit so this was a great chance to catch up on a few of the designs that I missed out on earlier. Beautiful clothing, vintage magazines and photographs, and a phenomenal layout.

I walked down to SOMA to photograph the event and browse the trunk show. And what does a girl wear to a trunk show?

{You can shop similar pieces by clicking these hyperlinks: Striped Pocket Sweater – Everyly via the seriously adorable North Beach boutique Annabella’s, Pleated Black Mini – Zara & Studded Peep-Toe BootiesVince Camuto}

{Black & white + vintage jewelry, of course!}

After admiring the eye-candy and taking pictures, I dove head-first into the gorgeous collection of jewelry. I tried on Chanel charm bracelets, costume jewelry earrings, animal cuffs, giant enamel pendants… And then I was lucky enough to stumble upon a phenomenal tassel adorned lariat necklace designed by Jean Vendome.

It was love at first sight!

I couldn’t wait to take it for a spin so I threw together an outfit on Friday so that I would have an excuse to wear it immediately. I wanted something simple so that the drama of the necklace would be the central part of the look.

{You can shop similar pieces by clicking these hyperlinks: Maxi Dress – BCBGeneration, Nude Sandals – Vintage, Wrap Ring – JewelMint, Gold Wrap Bracelet – Forever 21 & Necklace – Vendome}

You can even check out my new necklace in this Elle Girl Japan editorial below.

Do you like to wear vintage jewelry? What’s your favorite vintage piece that you’ve collected over the years?


The Factory Presents April Howard

Have you ever seen the bolts of fabric that are used to make the clothes that you love? Or gotten a chance to look through the black & white sketches that become your favorite pieces? Or sorted through the jars  of buttons that will be sewn onto your favorite coat? A dear friend has given me the unique opportunity to witness this initial stage of the clothes making process as he works with the talented Jennifer Evans of the The Evans Group.

But, what do you do when the clothes are made? You celebrate of course! And to celebrate The Factory and CODE Salon hosted a cocktail party to show off their new collection in collaboration with April Howard.

Debuting in 2010 during New York Fashion Week at the Lincoln Center, April Howard earned praise from national press including WWD, Seventeen, and The Bristol Observer.

“My organic shapes and details are representative of discarded items, melting plastic, and rubber found around us in these urban wastelands we find ourselves in,” Howard says of her aesthetic.

So what’s a girl who loves fashion to do when she receives an invitation like this one? She gets all dressed up, finds a taxi, and drags her extremely accommodating  boyfriend to SOMA for some eye candy.

Oh, and she takes LOTS of pictures.

{I mean… Gorgeous clothes, a chic salon, beautiful models and vino? I’m there!}

The clothes from April Howard’s collection of original pieces under The Factory label were phenomenal {seen above in sketches & photographs} and the young ladies modeling them were stunning. The Factory is on the ground floor and filled to the brim with sewing machines, dressmaking mannequins, and rack upon rack of clothing. While the second floor of the building is occupied by CODE Salon, a cool SOMA loft space that last night was filled with models, make up artists, hairdressers, photographers, patrons, and one hardworking DJ.

Overall it was quite an evening. As a fashion lover I can say that I was not disappointed by my first chance to get up close and personal with the photographing of a collection. A big thank you to The Factory and CODE Salon for including me last night!

{You can see my initial post about The Factory here if you’d like any additional background}


The Factory

No, I’m not talking about Edie Sedgewick and Andy Warhol.

This Factory that I’m talking about is a retail and design space located in the SOMA district of San Francisco {Here’s a brief summary from the website}

The Factory is an unrestricted retail space in San Francisco, featuring collaborations with The Evans Group’s clientele of independent designers, made to keep its seamstresses working year-round. The Factory label is sold in the retail space and throughout the wholesale accounts.

The Factory is recognized locally and nationally, for preserving domestic work, and providing an exception work environment, The Evans Group Inc. is acclaimed for restoring the humanity and quality behind manufacturing clothes, while promoting design and craftsmanship.

In plain words, in addition to selling clothing under an eponymous label, The Factory offers clothing produced by up-and-coming and local designers, tailoring and design services, all the while employing local seamstresses (rather than outsourcing cheap foreign labor).

{Beautiful clothing. Amazing, rustic SOMA space. Talented and enthusiastic employees. Ethical practices.}

{Totally sold!}

{And speaking of sold… Meet the new love of my life! One of a kind and tailored just for me. Sigh. When will it get cold again?}

If you’re a Bay Area resident or visiting San Francisco I highly recommend stopping by The Factory and taking a look at these beautiful clothes. They’re located at 370 4th street (between Harrison and Folsom) behind Pete’s Coffee and across the street from Whole Foods!