An ongoing love affaire with all things fashionable, tasty and fun

Posts tagged “The Factory Presents April Howard

Voyage To Marrakech

A big Thank You to The Factory and The Evans Group for the unbelievable trip to Marrakech last week – Who knew that in the streets of SOMA you could escape to the market stalls of exotic Morocco?

Voyage To Marrakech is an evening inspired by Yves Saint Laurent’s glamorous 1970’s lifestyle in Moroco to showcase their Spring 2013 Collection. An illuminated nighttime Marrakech marketplace, with cocktails, food, and music, and live photoshoot presentation, featuring live vignettes inspired by iconic YSL iconic photographs.

Stylish San Franciscans flocked to our own personal Marrakech last week to celebrate The Factory’s new collection inspired by the love affaire that YSL had with Marrakech.

{The looks that evening ran the gamut from ultra modern to vintage inspired to came-straight-from-the-office}

{Cocktails, mannequins sporting Yves Saint Laurent-inspired frocks, friends reuniting, fortune tellers…}

{And the models showed off a phenomenal Spring 2013 collection filled with sleek, shimmering fabrics, vintage patterns & prints, luxurious metallics, faux fur, relaxed silhouettes, and fun accessories}

{I wore a long-sleeved, high-neck vintage shift dress, Zara ankle strap heels, and a fabulous gold necklace from Sasha Maks Vintage}

{Check out more photographs from this event here – Just log into Facebook to view}

This was the fifth event that I’ve had the honor of attending at The Factory, check out my posts on the previous events below:


The Factory

No, I’m not talking about Edie Sedgewick and Andy Warhol.

This Factory that I’m talking about is a retail and design space located in the SOMA district of San Francisco {Here’s a brief summary from the website}

The Factory is an unrestricted retail space in San Francisco, featuring collaborations with The Evans Group’s clientele of independent designers, made to keep its seamstresses working year-round. The Factory label is sold in the retail space and throughout the wholesale accounts.

The Factory is recognized locally and nationally, for preserving domestic work, and providing an exception work environment, The Evans Group Inc. is acclaimed for restoring the humanity and quality behind manufacturing clothes, while promoting design and craftsmanship.

In plain words, in addition to selling clothing under an eponymous label, The Factory offers clothing produced by up-and-coming and local designers, tailoring and design services, all the while employing local seamstresses (rather than outsourcing cheap foreign labor).

{Beautiful clothing. Amazing, rustic SOMA space. Talented and enthusiastic employees. Ethical practices.}

{Totally sold!}

{And speaking of sold… Meet the new love of my life! One of a kind and tailored just for me. Sigh. When will it get cold again?}

If you’re a Bay Area resident or visiting San Francisco I highly recommend stopping by The Factory and taking a look at these beautiful clothes. They’re located at 370 4th street (between Harrison and Folsom) behind Pete’s Coffee and across the street from Whole Foods!